
PR
Ex-TechCrunch: How she sends pitches now
Rita Liao explains how she uses Medialyst and Simular's Sai to research journalists faster while keeping judgment, writing, and relationship-building human.
MTMedialyst TeamApr 15, 20264 min read
Long reads and practical research on PR, journalist discovery, media outreach, pitching, and building better media lists with Medialyst. New posts most weeks, with data cuts and operator notes from inside Medialyst.

Rita Liao explains how she uses Medialyst and Simular's Sai to research journalists faster while keeping judgment, writing, and relationship-building human.

Journalist request platforms have lost 50-64% of their activity since 2024. Here's why, and what's replacing HARO.