Get Started

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The Problem

Building a media list sucks. It's messy, tedious, and takes time away from real work—building relationships with journalists who actually matter.

Worse, most tools optimize for volume. Send 1,000 pitches. "Scale your outreach." But journalists get 300+ pitches a week, and most are irrelevant. That's not efficiency—that's spam.

We built Medialyst to do the opposite: 10 journalists, not 1,000. Hand-matched, not mass-blasted. Fewer, better, evidence-backed pitches that respect journalists' time.

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How It Works

Let's say you're pitching a carry-on suitcase made entirely from ocean plastic. Here's what happens when you click Find My Journalists:

1. We Analyze Your Story

First, we figure out why your story is newsworthy and identify potential angles. Based on your pitch, we create a strategy for finding journalists who'll actually care.

2. Find Recent Articles

We search for articles recently written about similar topics. For the ocean plastic suitcase, you might see:

• Stories about plastic pollution
• NASA tracking ocean debris from space (published today)
• Sustainable travel gear roundups

In one run, you could pull back 200-300+ articles—all related to your story. These get organized into a table automatically.

3. Extract Journalist Details

For each article, we read the content and extract:

• Journalist name — The actual byline
• Email address — Found via third-party email finders
• Bio and Twitter — When available

You can click on any journalist to see exactly how we found them: read the article → read the author page → find email via third-party tool. Full transparency.

4. Research Their Recent Work

Here's where it gets interesting. For each journalist, we pull their recent articles—often published today or yesterday. Because everything runs in real-time, the data is as fresh as it gets.

This is what separates us from database tools. Muck Rack tells you someone "covers tech." We tell you what they wrote about this morning.

5. Score Relevancy

We read each journalist's recent work and score how relevant they are to your specific story. You'll see:

• Match score — A relevancy ranking (95 is top priority, 60 might be a stretch)
• Why they match — Specific reasoning, like "Partnership editor at Good On You, frequently publishes buyer's guide brand edits focusing on sustainable fashion, accessories, and travel items"
• Article evidence — References to actual articles they've written, like "As evidenced by 'Better Brand Edit: Travel Bags and Accessories from Top-Rated Brands'"

6. Generate Personalized Angles

After reading all their recent articles, we suggest a personalized angle for each journalist. Not generic pitches—angles tailored to what that specific person actually writes about.

In under 10 minutes, you have a ranked list of journalists with relevancy scores, explanations for why they fit (or don't), and pitch angles based on their actual work.

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Build Your Own AI Agents

The workflow above is pre-built. But you can create custom AI agents to do exactly the research you'd do manually.

Example: Headline Generator

Say you like to write headlines in each journalist's exact style. You can build an agent that:

1. Studies recent headlines from a specific journalist
2. Analyzes why those headlines work
3. Outputs three headline options tailored to that journalist

You control the prompt, pick your preferred model (Gemini, GPT, or Claude), and set conditions for when it runs. For example: only run this agent if we have an email—don't waste time researching journalists you can't contact.

This lets you do deeply personalized pitches without sounding like every other AI-generated email. You stay in control of exactly what gets sent.

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Three Ways to Expand Coverage

Wondering if we found everyone you need? You have three options:

1. Ask to Discover More

Type natural language requests like:

• "Find more Tier 1 outlets"
• "Based on my article, find journalists covering sustainable fashion"

We'll go to work based on your description.

2. Add Keywords

Type keywords for Google News search. Want journalists who covered Southeast Asia travel? Add that keyword, specify how many articles (say, 20), filter by country and time range (past week or 24 hours).

New articles get added to the table. As you add more, we keep researching and enriching.

3. Paste Article URLs

Have a specific article you want to research? Maybe a competitor landed coverage somewhere. Paste the URL directly—we pull the article, find the journalist, research them, rank by relevancy, and generate personalized angles. No manual work.

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The Full Workflow

Here's what happens end-to-end:

1. Find articles related to your story
2. Extract journalists from those articles
3. Get their email addresses
4. Research recent articles they've written
5. Analyze their beat and coverage patterns
6. Match with relevancy score against your pitch
7. Rank by priority so you know who to contact first
8. Generate personalized angles for each journalist
9. Create custom headlines (if you build that agent)

Your 95s are top priority—reach out personally. Your 85s and 75s are solid targets. And for the 60s who "focus on classic pop music and artists"? No angle. Don't pitch them. Journalist trust is the moat.

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What's Next

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Need Help?

• Email: [email protected]
• In-app feedback: Click the feedback button in the bottom-right corner