Credits
We use a credit-based model. You pay for the data and enrichment you actually use—not for access to a massive database where 99% of the contacts are irrelevant.
Why Credits?
Traditional media databases charge $10K/year for access to millions of journalist profiles. The problem:
- You pay for the whole database, but only use a tiny fraction
- Stale data—profiles tagged years ago that no longer reflect what journalists cover
- No way to scale down when you run fewer campaigns
We flip this model. Credits are consumed per row, per action. Run more campaigns? Use more credits. Quiet month? Use fewer. No waste.
How Credits Work
When you add a column to your workflow table, each column type has a credit cost shown directly in the UI.
- Basic columns (Text, Number, Date, Formula) — free
- AI research columns — credit cost shown per run
- Third-party data (domain metrics, traffic) — typically fractional credits
The cost is charged per row when the column runs. If you run a 1-credit column on 50 rows, that's 50 credits.
Costs are always visible
Credit costs are displayed next to each column type when you add a column. No surprises.
Example Workflow
| Step | Action | Rows | Credits |
|---|---|---|---|
| 1 | Search for related articles | 500 | free |
| 2 | Find journalist + email | 500 | 500 |
| 3 | Enrich with recent articles | 250 (with emails) | 250 |
| 4 | Analyze journalist fit | 250 | 250 |
| 5 | Filter to top 20 by match score | — | free |
| 6 | Generate pitch angle | 20 | 20 |
| 7 | Generate headline | 20 | 20 |
| 8 | Send via Gmail | 20 | free |
Total: ~1,040 credits for a hand-matched list of 20 journalists with personalized pitches—instead of paying $10K/year for a database you'll never fully use.
Checking Your Balance
To see how many credits you have left and how they've been used:
- Go to Settings → Usage in the app
- You'll see your current balance, usage history by workflow, and daily consumption
Credits stay in your account until you use them — they don't expire between campaigns. Quiet month? Your balance carries over. Next campaign? Pick up right where you left off.
Save Credits
Want to spend less? We have a dedicated guide on using formulas, filters, and runWhen conditions to run only on the journalists who qualify.