Find Journalists
Most teams build better lists by combining all three methods. We designed each one for a different scenario.
Use AI Description for quick discovery, Keyword Search for controlled research, and Paste Article URLs when you need the exact journalists behind specific coverage.
Compare the 3 methods
| Method | What you provide | Best for | Speed | Precision |
|---|---|---|---|---|
| AI Description | Plain-language description of who you need | Fast discovery when exploring new beats | Fastest | Medium to high |
| Keyword Search | Exact terms (brands, people, topics) + filters | Competitor tracking and repeatable research | Fast | High |
| Paste Article URLs | Links to relevant articles | Hand-matched lists from known coverage | Medium | Highest |
Practical starting points
| If your goal is... | Start with... | Then add... |
|---|---|---|
| Build a focused list in under 10 minutes | AI Description | Keyword Search for depth |
| Find who covers a competitor | Keyword Search | Paste Article URLs from their best articles |
| Land coverage like a specific piece | Paste Article URLs | AI Description for similar journalists |
Real query examples
| Goal | Query/input example |
|---|---|
| Discover climate-tech reporters | Journalists covering climate tech funding in Europe |
| Track a company | Klarna |
| Find journalists from one key article | https://techcrunch.com/2025/01/15/example-company-raises-series-a/ |
Expanding your list
After your initial search, you can keep adding journalists without starting over. Click the purple Add button in the table toolbar to expand your existing list:
- Add by Keywords — Enter new search terms to find additional journalists covering related topics. New rows are appended to your current table. Useful when your initial search was too narrow and you want broader coverage.
- Add by URLs — Paste article URLs to extract the exact journalists behind specific coverage. Great when you spot a relevant article after your initial search.
You can use these as many times as you need. Each round adds new rows to the same table, and deduplication handles any overlap automatically.
Fewer, better pitches
Adding more journalists isn't always better. Focus on the 10-20 who are most likely to care about your story. Use match scores and filters to narrow down after expanding.
What comes next
Once you have found journalists, you can research them to understand their recent coverage, or move directly to outreach with personalized pitches.