Outlet Sweep: Find the Right Journalist at the Outlets That Matter
Outlet Sweep finds the best-fit journalist at every priority outlet, adds Reuters and other AI-blocking publications, and Pitch Analytics now tracks replies.
Hi there,
You usually know which outlet you want. The harder part is who to send it to there. That's what Medialyst helps you with now, at the outlets that matter most for your story.
Here's what just shipped:
1. Outlet Sweep: the right person, not just the right outlet
Give Medialyst your story and it now picks the outlets that matter most for it. Then it finds the right person at each one: who writes there now, who covers your angle, and who's the best fit for the story in general .
Outlet Sweep agents are the second type of agents to join our sweep family, following the Beat Sweep agents we launched in August. You'll see the outlets in your coverage plan before the list builds, and you can watch which ones it's checking while it works.
(Agents checking every priority outlet for your list)
2. Reuters, finally
Reuters blocks AI from reading its stories. So we haven't been surfacing anyone from Reuters even when it was the right outlet for your story.
Now with Outlet Sweep we finally can -- Medialyst will find the Reuters reporters who would be the best fit to cover your story. Same for other outlets that block AI agents: FT, The Times, The Economist, and more. We got 'em all!
3. See who replied
I promised this one back in April. Drumroll... it's here!
When you pitch from Medialyst through Gmail or Outlook, Pitch Analytics now shows who replied, right next to who opened, along with your reply rate. No more digging through your inbox to work out who to follow up with.
If you connected your inbox a while ago, reconnect your email in Settings > Connections to enable this feature.
(Pitch Analytics now report replies alongside opens + clicks)
4. Carly Score this week (71.1→82.0)
Outlet Sweep did what...
This week's Carly Score: 82.0 (+10.9 vs last week).
Carly had to jump on two breaking news stories for separate clients this week, so she utilized medialyst to help her source contacts for one of them. Turns out it was able to find several journalists she wouldn't have even thought of! Not only that, but they turned into actual stories for her client. Not too shabby!
One change: from here, the Carly Score comes out every other week. Everything left on our list to raise it takes more than a week to build. We'll get there.
→ View all Carly Score since July 20.
Also new this week
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Excel export. Download any list as an .xlsx spreadsheet, with the same columns you see in the app.
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Better Radar in Slack. "I love this radar feature, it slaps 1000% :)" - from an agency owner. We've been getting rave reviews with the new Radar feature we shipped last week. This week we made each story in your Slack digest show why it fits your client, the angle to pitch, and you can also click a button to find who to pitch it to. (screenshot below)
(Connect Radar to your slack and your team gets these every morning)
— Elvis Sun, Founder at Medialyst
P.S. We made a rock anthem for PR people with 100 inside jokes. (sound on 🔉)
[Verse 1] Two hundred words and a subject line Hit send at eight and I'm right on time Got an O-O-O, got a flat no Five-fifty, five-one-one, gone a year ago "Take me off your list"? Man, there ain't no list I wrote that pitch for you, and I don't miss They count me out, I count to ten Crack my knuckles and I hit send again
[Chorus] Flack is back! Hit went live, now drop it in Slack Flack is back! Told you that I'd circle back No news! Tier one! Every client, every one Flack is back! Flack is back!
[Verse 2] Seven-seventy times I circled back New source, new stat, new newsjack Version twelve, final-final-two One more draft, then I push it through Three tabs loaded for the eight-thirty print Number drops, I'm gone before you blink One twenty-seven: "super interesting" Two-fifty on the dot: "This just went up!"
[Chorus] Flack is back! Sirens and trophies all over the Slack Flack is back! Told you that I'd circle back No news! Tier one! Every client, every one Flack is back! Let's goooo!
[Guitar solo]
[Breakdown] Oh-six: "Die, press release, die!" Still not dead! Twenty-four: "Traditional PR is dead!" Still not dead! Twenty-five: "No such thing as PR!" Still not dead! Twenty-six, and the machines read what we land Flack is back!
[Final chorus] Flack is back! Ask the machine and it quotes us back Flack is back! Earned, not bought, and that's a fact No news! Tier one! Every client, every one Flack is back! Flack is back!