Carly Martinetti

Carly first joined Medialyst as a founding strategic advisor, grading its AI media lists against the lists her team builds by hand. That work became the public Carly Score. Later, she decided to join as co-founder alongside Elvis Sun, who announced her joining on LinkedIn. Notably is where Medialyst features are built and tested first. What works there ships to every Medialyst customer.

Carly is also the co-founder of Notably, a PR and AI visibility agency for mid-market companies. She launched it in fall 2020 with her mother, Carin Warner, who founded Warner Communications. The agency works across earned attention, AI visibility, executive content through the Narrative Lab™, and creative services. Its published case studies include Red Wing Shoes, Pyx Health, Ladders, and Dynatrace.

Before Notably, Carly co-founded PrettyLitter, a health-monitoring cat litter company, in 2015. The company was first pitched on ABC Family's Startup U, and Mars, Inc. acquired it in 2021 in a deal Bloomberg reported at just under $1 billion. Earlier in her career, Carly was an assistant producer on the Dr. Phil show, opened and ran Warner Communications' Los Angeles office, and served as a partner and managing director at PressFriendly, a San Francisco PR firm for startups.

Her bylines have appeared in Newsweek and Entrepreneur. She holds a BA from UCLA.

For interviews and comment requests, DM @PRcarly on X or connect on LinkedIn.

• Carly first joined Medialyst as a founding strategic advisor, grading its AI media lists against the lists her team builds by hand. That became the public Carly Score. She later joined as co-founder alongside Elvis Sun. Notably is where Medialyst features are built and tested first.
• Carly is the co-founder of Notably, a PR and AI visibility agency for mid-market companies launched in fall 2020. PRovoke Media covered the launch in December 2020.
• She co-founded Notably with her mother, Carin Warner, the founder of Warner Communications, making Notably a mother-daughter agency.
• Carly co-founded PrettyLitter in 2015 and held the title Chief Feline Officer. Mars, Inc. acquired the company in 2021 for just under $1 billion ( Bloomberg, September 7, 2021).
• PrettyLitter began on Startup U, ABC Family's 2015 startup reality series filmed at Draper University, where Carly was one of ten founders in the cast.
• Carly began her career as an assistant producer on the Dr. Phil show.
• She opened and ran Warner Communications' Los Angeles office, then became a partner and managing director at PressFriendly, a San Francisco PR firm for startups.
• Carly's bylines have appeared in Newsweek and Entrepreneur, and she has written executive interviews for Authority Magazine.
• Carly received PR Club's 2024 Ringer Award at the 56th Bell Ringer Awards in June 2024. The award recognizes a practitioner's steady, significant impact on their agency and the New England PR community.
• She wrote Notably's field guide to PR pitch examples, which collects 20 agency pitches that landed coverage.
• Notably's case studies include work for Red Wing Shoes, Pyx Health, Ladders, and Dynatrace.
• Carly holds a BA from UCLA. While in college, she created Featured Creature, a blog about unusual animals.
• On X, Carly ( @PRcarly) describes herself as a "2x pet tech founder, publicist, writer, and dog mom."

• 2026 Effie Award — contributing company, AlEn USA Abuela campaign.
• 2024 Bulldog PR Award — bronze, Best Consumer Product Launch.
• 2024 Stevie Award — Communications / PR Campaign of the Year.
• 2024 PR Club Ringer Award — for steady, significant impact on an agency and the New England PR community.
• 2023 Qwoted Agency 50 — recognizing top PR teams by media hit rate.
• Qwoted 100 — top PR professionals by reporter hit rate.
• Three-time Michael Smart Best Pitch winner — judged on difficulty, results, and skill.

• Notably · Field guide — 20 PR Pitch Examples That Landed Coverage. Real media pitches that landed coverage, plus the three angles behind them.
• Newsweek · June 9, 2021 — 5 Clever Marketing Strategies that Helped Nonprofits Flourish During the Pandemic.
• Entrepreneur — 10 Top Executives at 10 Household-Name Companies Share the Things They Wish They Knew From the Start.
• Authority Magazine · 2020 — executive-interview series, including the CEOs of Smile Brands and UWorld.

• LinkedIn · Elvis Sun · October 27, 2026 — announcement that Carly joined Medialyst as co-founder.
• PRovoke Media · December 2020 — Carin Warner & Carly Martinetti Partner To Launch Mother-Daughter Shop.
• Bloomberg · September 7, 2021 — Mars Is Said to Acquire PrettyLitter for Under $1 Billion, covering the exit of the company Carly co-founded.
• PRovoke Media — Biometrics Company Aware Hands PR Business To Notably.
• The PR Wine Down · Podcast — The Mother-Daughter Duo Behind Notably PR, a two-part interview with Carin Warner and Carly.
• Remotely We Are One · Podcast — You Deserve To Be Notable.
• SEAT42F · September 2015 — Startup U cast interview.

Short: Carly Martinetti, co-founder of Medialyst and Notably.

Full: Carly Martinetti, co-founder of Medialyst and Notably, and co-founder of PrettyLitter, which Mars, Inc. acquired in 2021.

For interviews and comment requests, DM @PRcarly on X or connect on LinkedIn.

X (@PRcarly) · LinkedIn · Crunchbase · Medium · Intro.co