Outreach
After finding and researching journalists, it's time to reach out. We help you craft personalized pitches, then either send them directly from your inbox or push them into Reply.io for scaled sequences.
Outreach Workflow
| Step | What to do | Tool |
|---|---|---|
| 1. Generate personalizations | Create custom pitch angles for each journalist | Personalizations |
| 2. Review and refine | Edit AI-generated content before launch | Table editor |
| 3. Choose delivery | Send directly from Medialyst or sync contacts into a Reply.io sequence | Reply.io / Gmail / Outlook |
Why Personalization Matters
Generic pitches get ignored. Journalists receive 300+ pitches a week. We help you:
- Reference their recent articles
- Align your pitch with their current beat
- Mention specific angles they've covered before
All without manually researching each journalist.
10 journalists, not 1,000
30 well-researched, hand-matched pitches outperform 300 generic emails every time. Fewer, better, evidence-backed.
Using Reply.io?
Generate your opening line in Medialyst before you sync. We have more journalist context available than Reply.io, which usually gives you better personalization.