Third-Party Integrations
We pull data from external providers to help you prioritize journalists by publication reach and authority.
SimilarWeb
Add unique monthly visits to your workflow table. Higher traffic means more potential eyeballs on your coverage.
- Click + Add Column → SimilarWeb
- Select the metric you want
- We pull data based on the publication domain
Ahrefs
Add domain rating (DR) to your workflow table. DR measures a domain's backlink strength on a 0-100 scale—higher means more authoritative.
| DR Range | What it typically means |
|---|---|
| 70-100 | Major publications (NYT, Forbes, TechCrunch) |
| 50-69 | Strong mid-tier publications |
| 30-49 | Niche publications, established blogs |
| Below 30 | Smaller or newer sites |
- Click + Add Column → Ahrefs
- Select the metric you want
- We pull data based on the publication domain
Relevance still matters
A DR 45 niche publication with a perfect-fit audience often beats a DR 80 generalist site. Use these metrics alongside AI search match scores, not instead of them.