Property Saviour x IFA Magazine

"Medialyst takes the guesswork out of journalist outreach. It vets your pitch for suitability, matches it to the right journalists, and hands you their most accurate contact details—so instead of firing off cold emails into the void, you're landing in the right inboxes. The result? Fewer emails sent, more stories published. And given how dry this legal subject can be, having Medialyst do the heavy lifting isn't just convenient—it's essential."

— Saddat Abid, Property Saviour, a property buying company

The Result

Saddat pitched 7 journalists total. No spreadsheets, no hours of Googling - just the right contacts surfaced automatically.

Read the article on IFA Magazine →

The Campaign

Find UK journalists covering leasehold reforms and first-time buyers for Property Saviour's expert commentary.

Medialyst in Action

Medialyst scanned Google News, found 500+ articles, and surfaced journalists whose recent work aligned with the campaign. No manual research required.

One standout was Meg Bratley at IFA Magazine, suggested with an 85% match score. Here's what Medialyst's AI found:

Meg Bratley frequently covers financial services, particularly topics relevant to UK consumers and housing. Her original article 'Expert explains little-known house buying schemes that can help Brits buy in 2026' directly addresses first-time buyers and home ownership. While recent articles like 'Propertymark calls on members to step forward...' reinforce her focus on the property sector, and 'FCA's Pure Protection interim report: Mortgage Advice Bureau reacts' shows her interest in financial regulations impacting consumers, there isn't an explicit match for 'leasehold reforms act' in her recent pieces. However, her overall beat strongly aligns with the press release's themes.